There's more to a logo than just the design. It's not only the typography and fonts, it's the idea and research behind it. Design is where the inspiration, imagination, and innovation all come together to materialize dreams from vision to reality.
Confections by Chana is a small, home based baking business, offering a variety of baked goods, ranging from miniatures to custom cakes. We created a logo that portrays Confections' professionalism, as well as its personal and inclusive feel.
We first began by doing extensive research about the company and the field in general.
We researched and got some inspiration of what we wanted in our logo design. We had a wide array of different ideas, and sketched a bunch of concepts and then narrowed the possibilities down to a few options.
We sketched some ideas...
We then sketched some ideas on the screen...
and sent them to the client...
The client liked the whisk idea,
the rounded, and the script font,
so we combined them all...
After a few touch ups...
this is the final logo we came out with.
The client was pleased with the final results, and felt it expressed what
Confections by Chana is all about.
